Why Drie Marketing Was Founded

The Story Behind Our Logo: Three Squares, Three Pillars of Success

Our logo represents more than visual identity—it's our digital marketing philosophy in Geneva. Three squares, each symbolizing how we help businesses attract, engage, and convert:

Creative Digital Solutions - Our first square embodies innovative social media management and content creation. We craft unique Facebook ads, Instagram campaigns, and Google Ads that set your brand apart in Geneva's competitive market.

Strategic Marketing Thinking - The second square represents our data-driven approach to digital marketing strategy. We analyze market trends, competitor landscapes, and consumer behavior to develop SEO strategies and conversion-optimized campaigns that deliver measurable results.

Growth Direction & Business Coaching - Our third square symbolizes the guidance we provide through marketing consulting and business development. We help Geneva startups and established businesses navigate their digital transformation journey with clear, actionable strategies.

Workspace with a laptop, a coffee mug, sticky notes, a printed infographic, a smartphone, a notebook with sketches, and a blue hardcover book on a beige desk.

Meet Roel Paffen: Founder of Drie Marketing Geneva

From Graphic Design to Digital Marketing Excellence

My journey to becoming a digital marketing specialist in Geneva combines diverse international experience with deep industry expertise.

Graphic Design Foundation (Netherlands) My career began with graphic design studies, where I mastered visual storytelling, logo design, and brand identity creation—skills that now enhance every social media campaign and website design project at Drie Marketing.

Interior & Exterior Design Expertise Expanding into interior and exterior design taught me how environments influence user experience, knowledge I apply to website UX design, landing page optimization, and creating conversion-focused digital experiences.

International Business Experience (Bangkok) During my year in Bangkok, I worked with two companies designing hotels, offices, and private homes. This international exposure taught me to adapt marketing strategies for different cultures and markets, invaluable for businesses targeting diverse audiences in Geneva's multicultural environment.

Hospitality Industry Management My passion for the hospitality sector led me to work in various hotels and restaurants across Europe. Here I learned crisis management, customer service excellence, and performance under pressure, skills that ensure your digital marketing campaigns run smoothly even during peak seasons or challenging market conditions.

Digital Marketing Specialization (Geneva) Arriving in Geneva, I combined all previous experiences in a hotel digital marketing role, managing social media accounts, online reputation, and booking optimization. This role revealed my calling: helping businesses grow through strategic digital marketing that combines creativity with measurable results.

Based in Geneva, our association supports people over the age of 50 in their return to working life, as well as young graduates looking for employment.

We offer innovative training programs and reuse existing infrastructure to create inclusive, dynamic, and sustainable spaces.

Marketing Director & Digital Marketing Educator at 5e etage

  • Marketing strategist and educator passionate about driving business growth through comprehensive digital marketing. At 5e etage, I lead all marketing initiatives while sharing knowledge through specialized courses in digital strategy, social media, and marketing fundamentals. Believe in the power of both doing and teaching to create lasting impact.

Woman in blue embroidered blouse and brown hat by the sea
Stack of green business cards with contact information for Charly's Patisserie, alongside pink packaging boxes containing chocolate chip cookies.
Woman sitting outdoors wearing a wide-brimmed hat, white jacket, light blue jeans, and boots, with a blurred background of water and houses.
Woman standing among green leaves with sunlight and shadows on her face.
Woman wearing a decorated robe and a hat, sitting on a rock by water.
Business cards for a company called La Maison Vingt-Six, featuring green and gold design with contact details and logo.
Flyer for a literary festival on August 24-25, 2024, featuring conversations, roundtables, and creative writing classes at the Alpina Gstaad hotel. Includes event details, photos from previous events, and a QR code for tickets.
Open magazines on a table, featuring images of a woman in a swimsuit and jewelry.
Close-up of a skateboard's wheels resting on a rocky surface by the ocean, with a person wearing white sneakers.
Close-up of a person wearing a black leather jacket with silver zippers, hand in pocket, wearing a delicate bracelet.

Why Choose Drie Marketing Geneva?

Local Expertise, Global Perspective: Based in Geneva with international experience, we understand both local market nuances and global digital trends.

Multi-Industry Background: Our founder's journey through design, hospitality, and international business provides unique insights for diverse client needs.

Results-Driven Approach: We combine creative excellence with data analytics to deliver measurable ROI on your marketing investment.

Startup to Scale Support: Whether you're launching in Geneva or scaling internationally, we provide tailored digital marketing solutions for every growth stage.Schedule your free consultation today by filling out the form below. We look forward to partnering with you to achieve online success!