Social Media Posting Strategy for Startups: Your First 90 Days
Starting a business is overwhelming enough without trying to figure out social media too. But here's the reality: your social media presence often forms the first impression potential customers have of your brand.
The good news? You don't need to be everywhere at once. You just need to be consistent and strategic.
The Startup Social Media Reality Check
Myth: You need to post on every platform daily Reality: It's better to dominate one platform than to be mediocre on five
Myth: You need expensive content and professional photos Reality: Authentic, behind-the-scenes content often performs better than polished posts
Myth: More followers equals more customers Reality: 1,000 engaged followers beat 10,000 passive ones every time
Your 90-Day Social Media Launch Plan
Days 1-30: Foundation Phase
Goal: Establish your brand voice and presence
Content Mix:
40% Behind-the-scenes (your startup journey, team, workspace)
30% Educational (tips related to your industry)
20% Product/service teasers
10% Personal stories from founders
Posting Schedule:
Instagram: 4 posts per week (3 feed posts, 1 story daily)
LinkedIn: 3 posts per week
Choose ONE platform to start - don't spread yourself thin
Days 31-60: Engagement Phase
Goal: Build community and start conversations
Content Mix:
30% Behind-the-scenes
40% Educational content
20% User-generated content or customer stories
10% Industry insights
New Elements:
Start engaging with your target audience's posts
Join relevant conversations in your industry
Share other people's content with your commentary
Days 61-90: Growth Phase
Goal: Scale what's working and optimize
Content Mix:
25% Behind-the-scenes
35% Educational content
25% Customer success stories
15% Product/service content
Advanced Tactics:
Collaborate with other startups or industry experts
Create content series (e.g., "Startup Lessons," "Weekly Tips")
Use analytics to double down on your best-performing content
The Content Creation Framework That Works
The 80/20 Rule for Startup Content
80% Value-First Content:
Educational posts that help your audience
Behind-the-scenes insights
Industry tips and trends
Personal experiences and lessons learned
20% Promotional Content:
Product updates
Service announcements
Company milestones
Direct calls-to-action
Quick Content Ideas for Busy Founders
Monday: Motivation Monday - Share a lesson learned or challenge overcome Tuesday: Tip Tuesday - One actionable tip related to your expertise Wednesday: Work-in-Progress Wednesday - Behind-the-scenes of your startup Thursday: Throwback Thursday - Your startup journey or industry evolution Friday: Feature Friday - Highlight a team member, partner, or customer
Real Startup Example: From 0 to 5,000 Engaged Followers
A Swiss fintech startup we worked with started with zero social media presence. Here's what they did:
Month 1: Posted 3x/week on LinkedIn, sharing founder insights about the financial industry Month 2: Added behind-the-scenes content showing product development Month 3: Started engaging with potential customers and industry leaders
Results after 90 days:
5,200 LinkedIn followers
340% engagement rate above industry average
47 qualified leads directly from social media
3 partnership opportunities from social connections
Their secret: They focused on solving one specific problem (small business banking) and consistently shared valuable insights about that topic.
Your Action Plan This Week
Choose Your Platform: Pick Instagram OR LinkedIn to start (not both)
Define Your Content Pillars: What 3-4 topics will you consistently talk about?
Create Your First Week: Plan and create 3-4 posts using the framework above
Set Up Analytics: Use native platform analytics to track what works
Ready to Build Your Social Media Presence?
Social media for startups doesn't have to be complicated. Focus on consistency, authenticity, and providing value to your audience.
Need help developing your social media strategy? At Drie Marketing, we specialize in helping startups build their brand from the ground up. Our Starter Flow package is designed specifically for new businesses looking to establish a consistent online presence.
Get started: Email Roel.p@driemarketing.com for a free strategy consultation.
