WoW + Drie Marketing
Year-round author marketing, powered by WoW + Drie Marketing
WoW brings the author network and trust. Drie Marketing brings strategy, content, and consistent execution, so authors can build visibility beyond the launch moment.
Why this collaboration works
Most author marketing peaks at launch, then disappears. Not because the story isn’t strong, but because consistent marketing needs time, structure, and a team.
WoW x Drie solves the hardest part: access and trust.
WoW has built real relationships with authors through the festival, dinners, and year-round conversations. Drie turns that trust into a practical marketing system — with strategy, creative production, and monthly execution.
The result: authors stay visible, grow their audience, and create momentum that lasts beyond one book.
(WoW Commercial)
The concept
This is a simple, easy-to-sell offer under WoW Commercial, powered by Drie Marketing.
WoW: author network, credibility, relationships, cultural context
Drie Marketing: positioning, content direction, production, publishing, campaigns, optimisation
We start small with a few authors from the WoW network, test the packages and pricing, and scale from there, potentially to publishers and authors outside WoW.
Author Brand Kickoff
A foundation package to clarify the author brand and make content creation easy.
Includes:
Positioning + messaging (who you are, what you stand for, why readers follow you)
Visual direction (look & feel that fits the book world and the author)
Social strategy (platform focus, content pillars, tone, cadence)
Content plan (ready-to-use themes, post ideas, and structure)
Best for: authors who want clarity and a professional direction before posting more.
Ongoing Social Media Support
Consistent content and marketing support, without the author having to manage everything.
May include:
Monthly content planning + publishing support
Content creation (photo/video assets, reels, carousels, copywriting)
Community support guidelines (how to reply, what to share, what to avoid)
Monthly review + optimisation (what’s working, what to double down on)
Best for: authors who want a consistent presence year-round.
Book Launch Campaigns
A focused campaign around a new book release, built to create momentum and sales.
May include:
Launch strategy + timeline
Content + video assets for the launch period
Launch communication (email, website, social, partner posts)
Optional paid ads support (Meta/Instagram) where it makes sense
Best for: authors and publishers who want a structured launch without chaos.
Cinematic book trailers
Short cinematic trailers that capture the atmosphere of a book, designed for Instagram, TikTok, websites, and publisher channels.
Why it works: it’s highly shareable, visually distinctive, and gives authors something new to promote without changing the integrity of the book.
Want to test this with your next book?
Book a short call and we’ll recommend the best starting point: Brand Kickoff, monthly support, or a launch campaign